Transforming Online Presence: A Case Study of Quality Work Construction's Collaboration with 2RE

Quality Work Construction, a family-owned business deeply rooted in the Hispanic community, sought to enhance its online presence and reputation. They aimed to improve their visibility, generate more qualified leads, and establish a cohesive brand identity. This case study details the collaborative efforts between Quality Work Construction and 2RE, highlighting the strategies and services that significantly transformed the client's online presence and marketing outcomes.l Quality Work Construction

Client's Background

Quality Work Construction is a family-owned business deeply rooted in the Hispanic community. They prioritize transparency and quality in their services and were looking to enhance their online presence.

Client's Goals

- Improve online reputation and ratings on platforms such as Google and Yelp.

- Enhance visibility and consideration for work- Increase qualified leads through online channels and build out a sales infrastructure/stack.

- Develop branding guidelines and enhance logo.

Services Provided by 2RE

- Website Design and Development: 2RE built a new website for Quality Work Construction, focusing on user-friendliness and capturing the essence of the business.

- Online Reputation Management: 2RE successfully increased the client's online reputation from 2 stars to 4.7 on Google and from 1 star to 3.7 on Yelp.

- CRM System Implementation: 2RE implemented a CRM system to manage over 1,500 contacts, enhancing client relationship management.

- Online Presence Enhancement: 2RE improved the client's presence on platforms like LinkedIn and Thumbtack.

Lead Generation: The efforts resulted in generating 6-10 more qualified leads per month for Quality Work Construction

- Branding Guidelines and Design: 2RE created branding guidelines and enhanced the client's logo, providing a cohesive brand presence.

Results

- Significant improvement in online reputation and ratings. Increased site traffic by 67% to and ratings 1 star to 3.7 starts and continuing.

- Enhanced visibility and consideration for work.

- Increase qualified leads through online channels, CRM setup, and sales outreach. Increase to 1,500 contacts and have 6-10 qualified leads per month baseline.

- Development of branding guidelines and an enhanced logo

2RE's comprehensive website design and online marketing approach successfully met the client's goals, resulting in improved online presence, reputation, and lead generation for Quality Work Construction.